If you are an SEO professional, it is likely that you have a number of sources you rely on in order to make strategic choices for your Search Engine Optimization. Of course, Google will now modify title tags to fit what it feels is the best representation of your page in particular SERP. In any case, it is still important to create our own title tags, and one way to do it is to perform a simple search of the topic you are attempting to rank for.
The first thing to look for is the presence of the keyword or query string in the title of each search result. This will help in the case that a competitor is out ranking you; therefore a simple change of your title tag to match their keywords may be the difference of your website ranking above theirs. Also keep in mind that this is not the only ranking factor, and your individual page may also require attention.
The second thing to look for is the keywords placed in the URLs of your competition. If your competition is over ranking you for a specific keyword, this may be the key to boosting your overall ranking. While Google may not put as much of an emphasis on the URL as it once did, it does still read it, so this is important to perfect.
The third thing is to look for the type of results which may be preferred in search results. Essentially, each piece of content is not equal, and may result in different search results. By paying attention to which type of search result is most popular, we can develop content based on these results, as they are clearly favored by Google.
The fourth thing is to pay attention to where keywords are located in the title, description, and page content. This has changed immensely over the years, and may come to a surprise to those that have not paid much attention to Search Engine Optimization techniques lately.
The fifth thing is to determine if the website is using structured data, if they are not, it will give you a huge advantage over your competition. In fact, several sources say that many website do not have any form of structured data on their website.
The sixth thing is to get familiar with descriptions, as they directly affect click through rates, and ultimately search results. This is what people are reading when they want to determine to click on your business or not.
Contact Great White SEM
If you have not yet tried looking at SERPs to determine the keywords and phrases you would like to use, it’s time to get started. This process is quick, and can provide great results for your business. If you would like to learn more about how we can help your business with its SEO and SEM efforts, we encourage you to contact us today at Great White SEM!