Bing Ads offers another platform for pay per click advertising. According to Bing, they accounted for 15.6% market share in the United States during the fourth quarter of 2012. While in 2017, businesses and major corporations still rely on Bing as another source of lead generation thorough search engine marketing. Simply put, Bing enables Great White SEM to target a huge group of people that are not using Google or other search engines.
At Great White SEM, owner Matthew Meyers is certified in Bing Ads, and is able to manage and implement special techniques to obtain the maximum results for your business. No matter where your business may be located, he can help. Contact Matt today by completing the form on this page or by calling (561) 288-0405!
How Does Bing Ads Work?
The Bing Ads platform utilizes the maximum amount of money an advertiser would like to spend for each click they receive, along with the click-through rate in order to distinguish which advertisement will be displayed. By using this system, Bing is able to encourage users to create quality ads and display these ads based on relevancy.
Advertisers are able to target each specific ads to a set of demographic they choose, in addition to increasing each bid when an id is displayed to a user of a particular demographic. The platform also allows for advertisers to run their ads on specific times of the day or days of the week to assure no money is being spent recklessly.
Bing Ad Placements
Included in the Bing Network is both the content and search network. In the search network, advertisers ads may appear in any Bing owned and operated sites, partner sites, or even both. In most cases, an advertiser’s ad may be displayed on the following websites.
Bing search ads may appear on Bing.com, msn.com or any other Microsoft sites. On most of these websites they include Bing search query boxes and search ads displaying on the search results pages. Additionally, owned and operated websites may also display search ads as found below.
- Sponsored search
- Directory search
- Domain and error implementations
- Qualified search
- Search enhancers
A content ad provides search advertisers with a way to enhance their reach to customers browsing websites. These ads are a form of text ad which can be viewed alongside high-quality and relevant content across Bing websites and Syndicated Partner sites. Bing Ads algorithm will analyze the content on each website, and then match its relevancy to the specific keyword target of the ads being displayed on the page.
Contact Our Bing Ad Management Agency Today
Headquartered in Clermont, Florida, Great White SEM is able to bring customer premier Bing advertising management services across the entire United States. We are a proud Bing Accredited Professional, and ready to make the impossible, possible at your business starting today.
If you are interested in starting a Bing Ads campaign for your business, our internet marketing team would love to speak with you about the many available opportunities. We encourage you to complete the “Contact Us” form to the right of this page – It’s free and easy.
Alternatively, give us a call at (561) 288-0405 today – PayPal financing options available!